# Logo

> The CRAFTSMAN+ logo, the + mark, and the product marks for PLAY, PRISM, INTELLIGENCE, and ANALYTICS, in every approved variant.

Canonical: https://brand.craftsmanplus.com/identity/logo

## The logo

The CRAFTSMAN+ logo is the primary identity. Because all CRAFTSMAN+ content is dark mode, it appears in STARLIGHT on MIDNIGHT or on NEBULA. It never takes a palette color or a gradient fill. The black version exists only for third-party surfaces we do not control, such as a partner's light-mode deck or a printed form.

> Interactive LogoPair component; see the token data at https://brand.craftsmanplus.com/api/tokens.json.

## Clear space and minimum size

Clear space on all sides equals one +: the width of the logo's own plus. Nothing enters that zone: no copy, no icons, no other marks. Minimum width is 120px on screen and 30mm in print, measured on the letterforms themselves; the logo file carries no padding, so the file width is the logo width. Below that, use the + mark instead.

> Interactive LogoSpecs component; see the token data at https://brand.craftsmanplus.com/api/tokens.json.

## The library

Every mark in every approved variant. The CRAFTSMAN+ logo and the + mark are black and white only. The product marks add a full-color version in their [product palettes](/foundations/color#product-palettes): PLAY in GARIBALDI and CORAL, INTELLIGENCE in its gradient, PRISM in ANEMONE, LAGOON, and REEF, ANALYTICS in KELP, SEAGRASS, and PLANKTON. Toggle a variant to preview it on its correct ground, then download the SVG.

> Interactive LogoLibrary component; see the token data at https://brand.craftsmanplus.com/api/tokens.json.

## Marks and product palettes

Each full-color product mark is drawn from its [product palette](/foundations/color#product-palettes), and the same boundary applies: a product's colors, mark included, appear only on that product's surfaces. Use the marks as supplied; never recolor one toward the core palette or toward another product.

## Misuse

Each of these is a defect, not a style choice:

- Recoloring any mark outside its approved variants, including palette colors and gradients
- Applying the CRAFTSMAN+ GRADIENT as a fill on the logo or the + mark
- Stretching, condensing, rotating, or outlining
- Placing a mark on a busy photograph without a solid or gradient ground behind it
- Adding shadows, glows, or bevels
- Recreating the logo in type. The logo is drawn, not set
- Using the retired CANVAS name or mark anywhere PRISM appears

## Files

All variants on this page download individually as SVG. Master files live in the repo under `src/brand/logos/`; the generated set is also listed on [Downloads](/resources/downloads).