# Socials

> How CRAFTSMAN+ shows up on social platforms: the profile icon, and the banner for employee LinkedIn profiles.

Canonical: https://brand.craftsmanplus.com/identity/socials

## The assets

Social surfaces are small, cropped by platforms, and seen mostly at thumbnail size, so they use the most compact expressions of the brand: the + mark and the thesis line. Use the supplied files exactly; platforms do the cropping, not you.

> Interactive SocialAssets component; see the token data at https://brand.craftsmanplus.com/api/tokens.json.

## Rules

- **The icon is the + mark on the CRAFTSMAN+ MINIMAL GRADIENT.** Platforms crop avatars to circles; the file is composed to survive that crop. Never substitute the full logo; at avatar size it is unreadable, which is exactly what the [minimum-size rule](/identity/logo#clear-space-and-minimum-size) exists to prevent.
- **The personal banner is for employees.** Any CRAFTSMAN+ employee may use it on their own LinkedIn profile. Upload it as the background photo without edits, crops, or overlays.
- **Company-page assets are managed centrally.** Banners and avatars for official CRAFTSMAN+ accounts are set by marketing and are not published here.
- **Posts follow the system.** Anything composed for social carries the same rules as everything else: [SUNSET color](/foundations/color), [Title Case](/foundations/typography#text-casing), the [voice](/voice/principles), and the [gradient grounds](/foundations/color#gradients) available as ready renders in social sizes.