# Statics

> How a CRAFTSMAN+ static is composed: the anatomy of an approved example and the rules that govern the canvas.

Canonical: https://brand.craftsmanplus.com/identity/statics

## Anatomy of a static

A static carries the full brand system on one canvas. The promo below is an approved reference; the markers call out what makes it correct.

> Interactive StaticAnatomy component; see the token data at https://brand.craftsmanplus.com/api/tokens.json.

## Composition rules

- **Margins.** Keep all content inside a safe area of 5% per edge; the logo keeps its full [clear space](/identity/logo#clear-space-and-minimum-size) beyond that.
- **One headline, one idea.** A static states one thing in Title Case and stops. Supporting copy is one line or absent.
- **Grounds come from the system.** CRAFTSMAN BLACK or a [gradient ground](/foundations/color#gradients), with [grain](/foundations/texture) at 3.5% where the format allows. The ready-made gradient renders cover the standard sizes.
- **Product is the imagery.** UI shots and playable art, used as supplied per the [product shot rules](/resources/product-shots).
- **Type is Inter**, weights per the [system](/foundations/typography#weights--styles): 400 body and never lighter, heavy display.

Co-branding lockups and the partner logo libraries live on the [Partners page](/identity/partners).