CRAFTSMAN+ Brand Guidelines
The canonical source for how CRAFTSMAN+ looks, sounds, and moves. Written for designers, engineers, partners, and the AI agents that work alongside them.
foundations
The SUNSET color system, Inter, space, texture, and motion. The physics of every CRAFTSMAN+ surface.
Openidentity
The logo, the + mark, and the product marks for PLAY, PRISM, INTELLIGENCE, and ANALYTICS.
Openvoice
Sophisticated, tech, atmospheric, calm, intelligent. How CRAFTSMAN+ sounds, and what it never says.
Openmotion-video
Easing, duration, and the treatment that makes a sizzle feel like the brand.
Openresources
Token exports, logo packs, and machine-readable endpoints for AI agents.
OpenThe rule that matters most
Monotones plus Orange and Pink carry 95% of everything.
Reaching for another color is a decision that needs a reason.
