Sizzles

The library

The finished sizzles, in every approved cut. These are the reference for what the treatment below looks like in motion.

Treatment

• Grounds. CRAFTSMAN BLACK or the CRAFTSMAN+ MINIMAL GRADIENT. Product segments may use CRAFTSMAN+ GRADIENT DARK or INTELLIGENCE DARK.
• Type. Inter only, set to the type scale. Titles enter on --ease-out-quart, settle, and hold. No word-by-word pops, no typewriter effects.
• Color. Monotone plus Orange and Pink, per the hierarchy. The INTELLIGENCE gradient appears only in AI segments.
• Pace. Cuts breathe. Hold a UI moment long enough to read it. Music drives energy; the edit stays calm.
• Grain. The film grain reads on video exactly as it does on the site: present, never noticeable.
• End card. Wordmark on CRAFTSMAN BLACK or the CRAFTSMAN+ MINIMAL GRADIENT, clear space respected, one line of copy at most.

Captions and title cards

Everything written on screen follows the voice and naming rules without exception. Title cards state mechanisms, not superlatives. If a card reads like a slogan, replace it with what the product just did.

Duration and easing

Video motion uses the same two curves as UI, scaled up: entrances around 600ms, holds measured in seconds, ambient drift at 8s or slower. Nothing loops for attention.

Choosing a cut

The Agency Reel ships in three cuts for a reason. Match the cut to the runway:

The INTELLIGENCE sizzle ships 16:9 for web, decks, and events, and 9:16 for stories, reels, and vertical placements. Do not crop one orientation from the other; the cuts are composed separately.