CRAFTSMAN+

Resources

Downloads

Logo files and design tokens in every format the pipeline generates: CSS, SCSS, JSON, and Figma. All exports derive from one source file.

View as markdown

Design tokens

Every export below is generated from the same source file on every build. They cannot drift from the guidelines, so integrate them rather than transcribing values.

File Format Use
tokens.json JSON The full source: colors with names and usage, gradients, type scale, space, radius, easing.
tokens.css CSS custom properties Drop into any web project.
tokens.scss SCSS variables Legacy Sass pipelines.
tokens.figma.json Tokens Studio Import into Figma via the Tokens Studio plugin.
CRAFTSMAN-PLUS-palette.ase Adobe Swatch Exchange Load the palette into Photoshop, Illustrator, or InDesign. Each swatch carries the formal name and codename.

The live palette is also served at /api/tokens.json for programmatic use.

Texture files

File Contents
CRAFTSMAN-PLUS-grain-512.png Tileable grain, 512 x 512. Overlay blend at 3.5%, ceiling 5%.
CRAFTSMAN-PLUS-grain-2048.png Grain at 2048 x 2048 for decks, statics, and video frames.
Gradient grounds CRAFTSMAN+ MINIMAL GRADIENT, CRAFTSMAN+ GRADIENT, INTELLIGENCE, PRISM, and ANALYTICS, each at 1080 x 1350, 1080 x 1080, 1920 x 1080, and 1080 x 1920, rendered from token stops. Download buttons on the color page.

Application specs live on the Texture & Depth page.

Logo files

Every mark in every approved variant, with per-variant preview and download, lives on the Logo page.

File Contents
CRAFTSMAN-PLUS-logo-white.svg CRAFTSMAN+ logo in STARLIGHT, for all CRAFTSMAN+ content
CRAFTSMAN-PLUS-logo-black.svg CRAFTSMAN+ logo in MIDNIGHT, only for third-party light surfaces
CRAFTSMAN-PLUS-plus-white.svg The + mark, white
CRAFTSMAN-PLUS-plus-black.svg The + mark, black
PLAY, PRISM, INTELLIGENCE, ANALYTICS marks Full color, black, and white SVGs via the Logo page

Still pending: print-resolution files.

Device mockups

Device frames for presenting playables and product UI live in the team Dropbox: Devices folder. Requires CRAFTSMAN+ Dropbox access; ask marketing if the link does not resolve.

Fonts

Both brand typefaces are open source under the SIL Open Font License; no licensing is needed for any CRAFTSMAN+ use, print included.

File Contents
Inter.zip Inter 4.1: variable TTFs and the full family, from the official release.
JetBrainsMono.zip JetBrains Mono 2.304: TTFs and webfonts, from the official release.

Websites self-host the webfont builds, as this site does; designers install the TTFs.