CRAFTSMAN+

Identity

Socials

How CRAFTSMAN+ shows up on social platforms: the profile icon, and the banner for employee LinkedIn profiles.

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The assets

Social surfaces are small, cropped by platforms, and seen mostly at thumbnail size, so they use the most compact expressions of the brand: the + mark and the thesis line. Use the supplied files exactly; platforms do the cropping, not you.

Profile Icon

800 x 800 · square

CRAFTSMAN+ profile icon: the + mark on the minimal gradient

The + mark on the CRAFTSMAN+ MINIMAL GRADIENT. The avatar for every CRAFTSMAN+ account, on every platform. Use the file as supplied; do not recreate, recolor, or re-crop it.

Download PNG

Personal LinkedIn Banner

1584 x 396 · employees only

CRAFTSMAN+ personal LinkedIn banner: the logo and the line Build Ads with Intelligence

For CRAFTSMAN+ employees' personal LinkedIn profiles: upload as the background photo, no edits. It is sized for personal profiles and is not the company-page banner.

Download PNG

Rules

  • The icon is the + mark on the CRAFTSMAN+ MINIMAL GRADIENT. Platforms crop avatars to circles; the file is composed to survive that crop. Never substitute the full logo; at avatar size it is unreadable, which is exactly what the minimum-size rule exists to prevent.
  • The personal banner is for employees. Any CRAFTSMAN+ employee may use it on their own LinkedIn profile. Upload it as the background photo without edits, crops, or overlays.
  • Company-page assets are managed centrally. Banners and avatars for official CRAFTSMAN+ accounts are set by marketing and are not published here.
  • Posts follow the system. Anything composed for social carries the same rules as everything else: SUNSET color, Title Case, the voice, and the gradient grounds available as ready renders in social sizes.