Anatomy of a static
A static carries the full brand system on one canvas. The promo below is an approved reference; the markers call out what makes it correct.
The ground
A warm near-black wash from the CRAFTSMAN+ MINIMAL GRADIENT family. Atmosphere comes from the ground, never from effects.
The logo
STARLIGHT, centered, small, clear space well past one +. One logo per static.
The headline
Title Case, one line, the correction-by-contrast cadence. White, heavy weight, solid fill.
The support line
One line, the triad cadence: New Brand. New Look. Same Team. Supporting copy never runs longer than this.
Product evidence
The real product used as supplied, dark panels on the dark ground. Gradient text appears only inside the product's own hero, where its rules already govern it.
Composition rules
- Margins. Keep all content inside a safe area of 5% per edge; the logo keeps its full clear space beyond that.
- One headline, one idea. A static states one thing in Title Case and stops. Supporting copy is one line or absent.
- Grounds come from the system. CRAFTSMAN BLACK or a gradient ground, with grain at 3.5% where the format allows. The ready-made gradient renders cover the standard sizes.
- Product is the imagery. UI shots and playable art, used as supplied per the product shot rules.
- Type is Inter, weights per the system: 400 body and never lighter, heavy display.
Co-branding lockups and the partner logo libraries live on the Partners page.